Level 1: Notification Assistants receiving notifications on your phone but they show up in a messaging app like WhatsApp instead.
Level 2: FAQ Assistants Allows the user to ask a simple question and get a response, which is a slight improvement from basic FAQ pages with a search tool.
Level 3: Contextual Assistants Context matters: what the user has said before is expected knowledge. Considering context also means being capable of understanding and responding to different and unexpected inputs.
Level 4: Personalized Assistants gets to know you over time, AI assistants will start to operate in the same way. At this level, an AI assistant will learn when it’s a good time to get in touch and proactively reach out based on this context. It will remember your preferences and give you the ultimate, personalized interface.
Level 5: Autonomous Organization of Assistants Eventually, there will be a group of AI assistants that know every customer personally and eventually run large parts of company operations—from lead generation over marketing, sales, HR, or finance.